Cha-Am Overview

A mere 20 minutes by car separate Cha-Am and Hua Hin, but each has its own special appeal and sector of the travel market they cater for. Visitors who head to Cha-Am are not looking for nightlife and shopping experiences. The big attraction here is the idyllic setting along a peaceful stretch of coastline – Thailand’s longest beach – that offers blissful and peaceful relaxation with a true sense of ‘escape’ (from civilisation). In fact, big parts of Cha-Am still don’t even have street lamps!

All the comfort creatures one needs can be found at the many fantastic resorts though; luxury retreats that are designed to enhance and complement the peaceful experience. In addition to its great beach, there are several places of interest in the area that are easily accessible. Like Phra Nakom Khiri or Khao Wang, a hilltop palace and temple complex commissioned by King Rama IV in 1859. The style is an interesting fusion of European, Thai and Chinese architectural influences. Sitting on three peaks, the temple of Wat Phra Khew is to the east, the main stupa of Phra That Chom Phet in the middle, and the palace itself to the west.

Several tours and transport to the many sights around Cha-Am can be arranged with a pick up from your hotel – have a look at our Hua Hin Tours Section for all the highlights. These tours include all kinds of interesting sights and adventures; from half-day to full-day excursions, and from family-orientated fun to romantic experiences for couples. Golf enthusiasts are spoiled for choice with many championship golf courses within easy access from Cha-Am. There’s a fishing park close by too, where visitors can rent tackle and spend a day lazying away while waiting for a ‘bite’. Popular water sports include waterskiing, kite-boarding , canoeing, sailing and, at a few poplar spots along the beach, jet skis can be hired or you can see how long you can stay on a banana boat – none of which intrude in any way on the serenity and peacefulness of Cha-Am’s beach life.

An excursion into Cha-Am’s small town will reveal little more than a small village catering for locals, with some shops, restaurants, local eating places and minor commercial activity. There’s a new supermarket though (called OKAY), which caters mainly for the growing expat community – foreigners who have retired here and to whom the peaceful and laidback lifestyle appeal. Along with several new resorts that have been built here over recent years, came a number of residential developments too. However, and due to the vast length of the Cha-Am coastline, these are scattered sparsely away from each other and the area is not densely populated at all.

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